Reflo takes strides towards becoming the most sustainable apparel brand in the world

by Rory MacFadyen
Reflo takes strides towards becoming the most sustainable apparel brand in the world
  • One year old Reflo is quickly growing to become one of the most impressive sustainable brands in sport
  • Throughout its first year of trading, Reflo has recycled the equivalent of over 140,000 plastic bottles, planted over 16,000 trees and offset 250 tonnes of carbon
  • As apparel partner of The Icons Series, global sport stars Canelo Alvarez, James Milner and Ash Barty have all worn Reflo this year


Reflo, the British sportwear brand is on a mission to be the most sustainable apparel brand in the world and throughout its first year of trading has recycled the equivalent of over 140,000 plastic bottles, planted over 16,000 trees and offset 250 tonnes of carbon.


The brand has also signed a number of high-profile global partnerships, developed an impressive community and has been worn by some of the biggest sporting icons on the planet.


Rory MacFadyen, Founder of Reflo said: “The idea and mission of Reflo was dreamt up whilst I sat at home during COVID lockdown. I saw a gap in the fast fashion market for a high-performance sportswear brand that also leaves a positive impact on the planet. The devastation the apparel industry was wreaking on the planet was clear to see, so we created Reflo to tackle the issues that other brands simply are not.


“We couldn’t be prouder of the success our team has achieved in our first 12 months, but this is just the start. We have lofty ambitions.


In the next year and beyond, we will grow our team, launch new ranges, expand our womenswear, sign new partnerships, collaborations and push into retail. We’re not perfect – that’s what pushes us to keep improving.”


Reflo’s growth has been driven by several high-profile collaborations with world-leading brands and rights holders who share their values and ethos. Reflo is apparel partner of The Icons Series, which saw global superstars including Canelo Alvarez, Ernie Els, James Milner, Ash Barty, AB De Villiers wearing the brand this year.


Reflo have also partnered with Extreme E Team, Veloce with their drivers and support crew wearing Reflo technical apparel at all events. The Trust Golf Scottish Open also partnered with Relfo for the tournament at Dundonald Links, the most sustainable golf course in Scotland. 


The Reflo community has exploded across the year galvanizing the support of several prominent personalities in the fields of sports and lifestyle behind their shared commitment to sustainability. Comedian and actor Tom Davis, England cricketer Phil Salt, actor James Farrah, Australian cricketing icon Justin Langer and rugby union player Alex Goode are all avid fans of the brand regularly engaging their followers about their experiences with Reflo.


Health and fitness ambassador David Birtwistle is a keen supporter of Reflo regularly showcasing the advanced performance of the apparel under the rigors of his popular daily workouts and fitness challenges to his 879K followers on Instagram.. Golf content creators James Robinson and Andy Carter are also brand ambassadors, with millions of views across their respective YouTube channels.


Reflo has a growing e-commerce site that delivers globally through their green fulfilment.


Notes to editors:


The brand is stocked in some of the most prestigious golf courses around the world including Jumeirah Golf Estates in the UAE, Tokyo Classic in Japan, Liberty National in the USA and Western Gailes Scotland.


A selection of high resolution campaign imagery of the range can be found here. You can find more information on Reflo here or by visiting www.reflo.comThe Reflo Brand Book is available here


About Reflo:

Reflo is a UK based sustainable apparel company, on a mission to become the most sustainable apparel brand in the world.


We strive to get people looking and feeling good, whilst ensuring all of our clothing can be sustainable without sacrifice.


Our apparel is predominantly made from recycled polyester, which uses 50% less energy and produces 70% less carbon than virgin polyester, as well as requiring no new oil. We plant a tree for every product sold and offset our entire workforce.