Cupra Kiro and Reflo Unite for a Game-Changing Season 12

CUPRA KIRO and Reflo Unite for a Game-Changing Season 12 

CUPRA KIRO stands out as one of the most culturally influential and exciting teams in Formula E. Fresh from scoring its first victory in Jakarta last season, the team enters Season 12 with confidence and a dynamic driver lineup that blends experience with new talent. 

Dan Ticktum returns with strong pace and proven performances. Alongside him is rookie, Pepe Martí who has already become a talking point among fans eager to see how he adapts to the intensity of Formula E’s circuits and energy strategies. 

CUPRA KIRO’s identity stretches far beyond the racetrack. Backed by a passionate investor group that includes actor Idris Elba, the team elevates motorsport culture through bold storytelling, cutting edge design and entertaining content with younger fans on platforms such as Instagram, YouTube and TikTok. They have quickly become one of the most talked about teams among Formula E’s new generation of supporters thanks to collaborations with the likes of YouTube goliath, Mr Beast. 

Season 12 also marks a new milestone for Reflo. This is the first year partnering with CUPRA KIRO and the collaboration brings together two brands united by innovation, progressive thinking and a shared commitment to sustainability. The new teamwear, developed using recycled materials and performance driven fabrics, supports the crew through the demands of a global electric racing championship while reflecting CUPRA KIRO’s bold and expressive personality. 

Sign up to get first access to the S12 CUPRA KIRO Range here.