We make futureproof apparel
The term futureproof means designs that keep up with a changing world and stay relevant for years to come. To us, futureproof means building durability into our apparel and long-term thinking into every aspect of our brand.
We’re not perfect – that’s what pushes us to keep improving. We always look for ways to be more sustainable, more efficient, more effective. And we won’t stop.
The world is moving. So are we.
An uncompromising vision.
We don’t bother with ripples. We make waves.
And we do this by staying true to who we are.
Lead with style.
When clothing works hard and looks great, you’ll reach for it again and again. That’s why we always create pieces at the forefront of performance and design. We never dictate how or when to wear them. They’re made to be flexible in every way.
Believe in less
We do less, but do it better. We don’t release new lines every week. We don’t produce endless samples. There’s nothing fast about our fashion. Everything in our collection is precisely designed, rigorously tested, and crafted to stand the test of time.
Innovate for good.
We push the boundaries of textile and fabric innovation with the future in mind. We’re not afraid to be honest about the problems – so we can come up with the solutions. Our focus is on how we can use intelligent design to make sure nothing goes to waste.
Active Regeneration™.
Most fashion brands take a toll on the planet. We don’t think it’s enough just to minimise our environmental impact. Active Regeneration™ is built into our foundation. Every aspect of our business strives to make a positive imprint with concrete action.