Every year, around 92 million tonnes of textiles are discarded globally, with team kits and unsold stock contributing heavily to the problem. In the UK alone, more than 300,000 tonnes of textiles end up in landfill or incineration annually.

Most sportswear is made from polyester - a material that can take centuries to break down and sheds microplastics along the way.

Reloop exists to change this. By taking back kit that teams and fans no longer need, and working with industry-leading partners, we ensure each product follows the best possible end-of-life pathway.

1. Use Recycled Materials

We prioritised recycled materials from day one. Today, over 90% of our fibres are recycled polyester, primarily made from single-use PET bottles.

But bottles aren’t the end goal. To truly close the loop, clothing needs to be made from clothing. That’s why we’re working to increase our use of fibres made from recycled textile waste.

2. Design for Durability

Longer-lasting products are more sustainable products.

Reflo kit is engineered to perform and endure - using high-performance fabrics, rigorous testing, and real-world wear by elite athletes. Because the most responsible product is the one you don’t need to replace.

3. Design for Recyclability

Recycled materials aren’t infinite. Using them to make products that can’t be recycled again is like drawing from a well that’s running dry.

That’s why we design for fibre-to-fibre recycling — to feed the system, not just drain it.

Our first collection to put this into practice is independently certified by the Circular Textiles Foundation (CTF) as suitable for recycling back into new textile fibres at the end of its life. We’re now expanding fibre-to-fibre partnerships and embedding circular design principles across our teams.

4. A Circular Business Model

If we make it, we take responsibility for it.

Through our partnership with Reskinned, we offer a world-class take-back scheme for all Reflo products. Items are resold or reused where possible, and responsibly recycled through industry-leading partners to ensure each product follows the best possible end-of-life pathway.

Sustainability is crucial not just for individuals, but for entire industries. As the Official Teamwear Supplier of Jaguar TCS Racing, Nissan Formula E Team, Forest Green Rovers, and many more soon to join, Reflo offers globally recognised sports brands the ability to use Reloop products as their first end-to-end solution for teamwear.

This enables apparel to be recycled and prevent it from becoming landfill waste, ensuring that out of date kit gets a second life—whether on the pitch, in the paddock, or as fanwear. Now fans can support their teams and the planet simultaneously, embracing a new circular approach to sportswear.

And we continue to innovate, whether thats using ground coffee beans for antibacterial properties, or water soluble logo printing, we'll continue to create more renewable products and find more solutions to ensure that even more of the apparel we produce can re-enter our circular system and avoid the landfill legacy that inevitably, so many teams currently face.