Goals That Grow: Luton Town’s New Third Kit

Luton Town have just dropped their brand-new 2025/26 Third Kit, and this one makes an impact on and off the pitch. For every goal scored in this shirt, Reflo and Luton Town will plant a tree around the new Power Court stadium site. Goals don't only win matches, but help grow a greener future for the club and the community.

Inspired by the streets around Kenilworth Road

This is a kit rooted in Luton. The design features a hand-drawn pattern inspired by the roads that surround Kenilworth Road, including Oak, Ivy, Beech and Ash. It weaves the club’s history and local community straight into the fabric of the shirt.

Built with Reflo’s Reloop technology

Like every piece of Reflo kit, sustainability is at the core. The shirt is made from recycled materials and designed to be recycled. It is performancewear that looks sharp, feels fresh and sets a new benchmark for sustainable football shirts.

Fans in the loop

This shirt is not just about the players on the pitch. The Third Kit was developed in collaboration with the Luton Town Supporters’ Trust to make sure it represents the fans and the values of the community. From the bold design to the planet-first purpose, it is built to be worn with pride in the stands, on the streets or wherever you show your colours.

Get yours

The 25/26 Luton Town Third Kit is available now at lutontownstore.co.uk Wear it with pride and know that every goal scored in this shirt helps plant new roots at Power Court.