At Reflo, community has always been at the heart of everything we do. Today, we’re proud to announce a new UAE-focused give back initiative - designed to recognise and support the people and community that have been part of our journey from the very beginning.
Having lived in Dubai for over 12 years, Reflo’s founders Pete Philippou and Rory Macfadyen have built more than just a business in the UAE - they’ve built a home. Over that time, Reflo has proudly partnered with some of the region’s most iconic sporting events, including the Emirates Dubai Sevens and the Dubai Fitness Challenge.
This initiative is our way of saying thank you.
Grab your gift here https://reflo.com/collections/dubai-fitness-collection
A Way to Give Back
As part of this campaign, we’re making a curated selection of event apparel from our ED7s and DFC collections available to customers across the UAE at zero product cost.
Customers will simply cover a 35 AED processing and shipping fee per item, which supports fulfilment through our UAE-based logistics hub.
"Our connection to the UAE runs far deeper than business,” said Reflo Co-Founder Pete Philippou. “It's the place my family call home, and we're extremely proud that Reflo has partnered with some of the country’s most iconic sporting events. This initiative is a way for us to show appreciation to the UAE, the country that has supported Reflo since day one".
Co-Founder Rory Macfadyen added:
“The UAE has played a defining role in our story. With two major event partnerships and a loyal customer base, we wanted to find a meaningful way to give something back. This campaign allows us to share products our community loved, while keeping the process transparent and accessible.”
How It Works
The initiative has been designed to be simple, accessible, and transparent:
A curated selection of Emirates Dubai 7s and Dubai Fitness Challenge apparel will be available at zero product cost
Customers pay 35 AED per item to cover processing and shipping
No limit on the number of items per order
Orders will begin dispatching from Saturday, following Eid-related warehouse closures
The initiative is UAE-only, fulfilled via our long-term local logistics partners
Why Now?
The UAE has always shown resilience, unity, and a strong sense of community - qualities that continue to stand out, especially in challenging times.
This moment presents an opportunity to strengthen our connection with the region ahead of an exciting roadmap of activities planned for 2026. More than ever, we want to engage with our community in a way that feels genuine and meaningful.
Thank You, UAE
This initiative is a reflection of everything the UAE community has given us over the years - support, loyalty, and belief in what we’re building.
Now, it’s our turn to give something back. Grab your gift here https://reflo.com/collections/dubai-fitness-collection
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