Reflo is a supporter to the Hero Dubai Desert Classic because it’s a progressive, globally recognised tournament that reflects our commitment to high-performance, innovation and sustainability. The Dubai Desert Classic was founded in 1989 as the first DP World Tour event to take place in the Gulf, and the first and only GEO-certified golf event in the Middle East, highlighting the event’s continued dedication to environmental responsibility and sustainable golf events.
Our presence in the official merchandise tent and across on-course fan activations allows us to showcase modern, responsible golf apparel at a world-class venue, while bringing fresh energy through content, athlete integrations and creator-led storytelling. The HDDC shares our ambition to push the sport forward, broaden its appeal and build a more exciting, contemporary experience for fan, and this partnership enables both brands to amplify that vision on a truly international stage.
The iconic tournament, played on the Majlis course at Emirates Golf Club, is fondly referred to as the ‘Major of the Middle East’, due to its legacy and world-class players drawn to the tournament every year. The 37th edition of the event will take place 22–25 January 2026 in Dubai.
Co-founder Rory MacFadyen has lived in Dubai for over a decade and is a member of Emirates Golf Club, the iconic venue that hosts the event, making this collaboration a genuinely personal milestone. What started as a locally rooted idea has grown into a global performance apparel brand in just four years, with Reflo now partnering with elite sports teams and events around the world. Returning to Emirates Golf Club as an official partner reflects both our Dubai roots and our ambition to help shape the future of modern, sustainable sport.
Check out the official merch tent for our exclusive collection at the Hero Dubai Desert Classic and follow our social media channels to be first to know about our on-site activations.
To learn more about the tournament, visit www.dubaidesertclassic.com and follow Hero Dubai Desert Classic on Twitter, Instagram, TikTok and Facebook, (@dubaidcgolf), or download the new app (Desert Classic) for all the latest event information.
