Cookie Policy
At Reflo, we want you to understand how our website works and how to control your privacy. This policy explains how Reflo Sports Ltd uses cookies and similar technologies on reflo.com. Read it alongside our Privacy Policy.
Your choice
We use essential technologies to run the shop and keep it secure. With your permission, we also use optional technologies to remember preferences, understand how the website is used and support relevant marketing.
You can accept optional cookies, reject them or choose categories in our cookie banner. Optional categories are off until you choose to enable them. Continuing to browse does not give us consent. Rejecting optional cookies does not prevent you from browsing or buying our products.
You can change your choice or withdraw consent at any time through Cookie Settings in our website footer. Withdrawing consent stops future optional storage and access for the purposes you turn off. It does not affect processing that was lawful before withdrawal.
What cookies and similar technologies are
Cookies are small text files stored on your device. We also use technologies such as pixels, tags and browser storage that can store information, recognise a browser or record activity. In this policy, “cookies” includes these similar technologies where relevant.
First-party cookies are set on the website domain you are visiting. Third-party cookies are set on other domains. A supplier’s technology can also use a first-party cookie, so the domain alone does not tell you who receives information.
The categories we use
Essential cookies
Essential cookies support functions such as your basket, checkout, secure access, fraud prevention and recording your cookie choices. We use these without consent only where a relevant legal exception applies. We do not treat advertising or optional tracking as essential simply because it supports our business.
Preference cookies
Preference cookies remember optional choices and support additional features. Some storage may be necessary for a feature you specifically request; other preference storage is optional and follows your settings.
Analytics cookies
Analytics cookies help us understand visits, navigation and shopping activity so we can improve the website. Where enabled, Microsoft Clarity helps us understand interactions through heatmaps and session replays. We ask for consent for optional analytics.
Marketing cookies
Marketing cookies help us measure campaigns, understand referrals, personalise content and show relevant advertising on our website or other services. They can connect browsing activity with identifiers held by us or our partners. We ask for consent for these technologies.
The information involved
Depending on your choices and the features you use, these technologies may collect cookie or device identifiers, browser and device details, IP address, approximate location, referring websites, pages and products viewed, interactions, basket activity and purchase events.
Identifiers and browsing information can be personal data even when they do not contain your name. Where permitted and appropriately disclosed, information may be associated with your customer profile or shared with a provider for the selected purpose. Our Privacy Policy explains the wider use of personal data and your rights.
Our service providers and partners
Shopify provides our ecommerce platform. CookieYes provides our cookie preference controls. Our website also includes integrations for Google Analytics and Google Ads, Meta, Microsoft Clarity, Klaviyo, Awin and Triple Whale. These support analytics, advertising, customer engagement and attribution, depending on the service and your choices.
Gorgias supports customer service, Blockify supports security and fraud prevention, and other integrations support features such as wishlists and returns. Some content or features may use services such as YouTube, Vimeo or Instagram. Optional tracking associated with these services follows your consent choices.
Our Cookie Directory identifies the technologies in use, their providers, purposes, categories, domains, storage types and lifetimes. Where a partner uses information for its own purposes, the directory links to its privacy information. A provider’s role and use of information depend on the relevant service.
Cookie directory
Open Cookie Settings to view the current directory and change optional categories. The directory forms part of this policy. It explains each cookie or similar technology rather than relying only on broad service descriptions.
Examples of cookies used to operate our shop:
| Cookie | Purpose | Lasts up to |
|---|---|---|
localization |
Stores region or language preferences | 1 year |
cart_currency |
Remembers shopping currency | 14 days |
_shopify_essential |
Supports essential store functions | 1 year |
The complete directory also covers optional technologies and feature-specific storage.
How long information lasts
Session cookies are intended to last for a browsing session, although browser session-restoration features may affect when they are removed. Persistent cookies remain until they expire or are deleted. Other browser storage may remain until it is cleared or removed by the website. The directory gives the relevant lifetime or removal rule for each technology.
A cookie’s lifetime is different from how long information already collected by us or a partner is kept. Our Privacy Policy and the linked partner notices explain the relevant personal-data retention arrangements.
Managing and deleting cookies
Use Cookie Settings to change consent for this website. Browser settings can also help you inspect, block or delete cookies and other site data. Blocking essential storage may affect basket, sign-in or checkout functions. Deleting cookies may remove your saved consent choice and cause the banner to appear again.
We stop using optional technologies for purposes you turn off and remove associated storage where our implementation can do so. You can clear remaining site data through your browser; some third-party storage must be managed through the relevant browser or provider controls. Deleting a cookie does not automatically delete information already held by us or a provider.
Choices generally apply to the browser and device where you make them. You may need to set them again on another device or browser. Cookie consent is separate from your email or SMS subscription choices. You can unsubscribe from marketing messages using the instructions in those messages.
International processing and your rights
Some providers may process information outside the UK or the European Economic Area. Our Privacy Policy explains international transfers, applicable safeguards, your data-protection rights and how to raise a concern with a supervisory authority. You can contact us about cookies or your personal data at privacy@reflo.com.
Changes to this policy
We update this policy and the directory when our technologies or practices change. Where a change introduces a new purpose requiring consent, we ask for your choice before using the technology for that purpose.
