Reflo x Luton Town: Honouring Tradition, Embracing the Future
Luton Town is a club built on passion, resilience, and a deep connection to its community. From legendary moments at Kenilworth Road to their remarkable rise to the Premier League, the Hatters' journey has been nothing short of inspiring. But while their history is rich, their vision is firmly set on the future. That’s why we’re proud to announce Reflo as the Official Apparel Partner of Luton Town from 2025/6—bringing cutting-edge sustainability to a club that knows how to evolve and grow.
Sustainable High Performance Sportswear, without sacrifice
Over the next three years, we’ll be providing Luton Town FC’s players, coaches, and staff with high-performance sportswear made from recycled materials, demonstrating that the sports industry can choose sustainability without sacrifice. With a number of items, including the home, away and third playing shirts all marking a ground breaking step forward showcasing our innovative Reloop™ technology. Unlike traditional kits that may eventually end up being disposed of or in landfill, the Reflo’s teamwear that showcases the Reloop technology is engineered for recyclability, meaning each shirt can be mechanically recycled and reimagined into something new at the end of its lifecycle.
Designed for the Future, Inspired by the Past
Luton Town’s heritage is woven into English football, but their ambition is what truly sets them apart. The upcoming kit will honour the club’s proud identity while introducing bold, modern designs that reflect their exciting future. With sustainability at the core, these kits will not only look incredible but also push the boundaries of high-performance sportswear. Luton Town FC isn’t just embracing sustainable teamwear—they’re demonstrating their commitment to the club they are, and that they are striving to be. With a move to a new stadium on the horizon and ambitions to set new standards both on and off the pitch, this latest partnership with Reflo reflects an alignment of shared visions of progress, responsibility, and performance.
Every thread in every shirt across the home, away, and third kits is a carefully designed acknowledgement to the club’s heritage, honouring the past while looking boldly ahead to a new future. It was a true reflection of design collaboration as Reflo’s design team, championed by the incredible artistic eye of Kate Cornock worked closely with the club, product, marketing and leadership team, with feedback from the across the club, from the kit man to the CEO, to ensure the kits feel as authentic as they are innovative.
“Partnering with Reflo is a huge step forward as we look to honour our past while leading the charge toward a more sustainable future.”
Gary Sweet, Luton Town FC CEO:
Reloop™ Technology: Not just playing the game, changing it.
Let’s talk about the tech. Our Reloop™ system is a game-changer in circular fashion. While many recycled garments rely on chemical processing that can harm the planet, Reloop™ uses mechanical recycling, allowing worn-out kits to be broken down in the UK, broken down back into its original component form of recycled polyester pellet — meaning it can be reimagined into numerous other uses, from more high performance kit, through to more creative applications like seats for the new stadium or player of the year award trophies.
So when Luton Town hits the pitch next season, they'll be making a statement for the world of sport to see—they'll be proving that elite performance and environmental responsibility go hand in hand.
“Together, we aren’t just playing the game. We’re changing it. Every shirt is crafted from recycled materials and built to be recycled again. Sustainability without sacrifice is possible.”
Rory MacFadyen, Reflo Co-Founder
More Than a Partnership—It’s a Movement
Football has the power to bring people together, inspire change, and lead by example. Our partnership with Luton Town FC is about more than kits. It’s about rewriting the rules of sportswear, pushing boundaries, and showing the world that style, performance, and sustainability can coexist.
This is the next chapter for Reflo—and for football.
Stay tuned for behind-the-scenes kit reveals, sustainability spotlights, and player stories as we bring this partnership to life. This is just the beginning.
Discover more about the partnership here.
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