Active Regeneration
Most fashion brands take a toll on the planet. We don’t think it’s enough just to minimise our environmental impact. Active Regeneration™ is built into our foundation. Every aspect of our business strives to make a positive imprint with concrete action.
Sustainability.
It’s built into our fabric.
50%
less energy.
70%
fewer carbon emissions.
20%
less water.
No oil
whatsoever.
Compared with standard polymer production (Source: Repreve).
Learn more →
= [Tree]
- One tree responsibly planted for every item purchased.
- Partnered with Ecologi and the Eden Reforestation Project.
- Planting in areas devastated by deforestation all over the world. Currently working in Madagascar and Mozambique.
Sustainable packaging.
- Compostable and biodegradable product packaging made from glassine paper.
- Reusable and biodegradable cardboard outer.
- Recycled paper tags & tissue.
- Hemp string for swing tags.
- No single-use plastic anywhere in our packaging.
Green logistics.
- We always strive to use the greenest delivery partners who uphold our environmental ethos.
- Our global logistics partner Provenance and Green send 0% waste to landfill.
- LED bulbs in their warehouse reduces their power consumption by 40% over 10 years.
- They operate paper free in house.
Minimal waste.
- Alternative pattern cutting techniques for minimal textile scraps.
- Any samples that don’t make our collection are recycled into golf club covers or scrunchies.
- No extra packaging. Bespoke boxes and envelopes tailored to our product dimensions.
- Reloop is our circular apparel solution, a range of garments designed to be recycled at the end of use.