Active Regeneration

Most fashion brands take a toll on the planet. We don’t think it’s enough just to minimise our environmental impact. Active Regeneration™ is built into our foundation. Every aspect of our business strives to make a positive imprint with concrete action.

Sustainability.
It’s built into our fabric.

50% less energy.
70% fewer carbon emissions.
20% less water.
No oil whatsoever.
Compared with standard polymer production.
Learn more →

= [Tree]
  • One tree responsibly planted for every item purchased.
  • Partnered with Ecologi and the Eden Reforestation Project.
  • Planting in areas devastated by deforestation all over the world. Currently working in Madagascar and Mozambique.
Sustainable packaging.
  • Compostable product packaging made from corn starch.
  • Reusable and biodegradable cardboard outer.
  • Recycled paper tags & tissue.
  • Hemp string for swing tags.
  • No single-use plastic anywhere in our packaging or supply chain.
Green logistics.
  • We always strive to use the greenest delivery partners who uphold our environmental ethos.
  • Our global logistics partner Provenance and Green send 0% waste to landfill.
  • LED bulbs in their warehouse reduces their power consumption by 40% over 10 years.
  • They operate paper free in house.
Minimal waste.
  • Alternative pattern cutting techniques for minimal textile scraps.
  • Any samples that don’t make our collection are recycled into golf club covers, scrunchies or facemasks.
  • No extra packaging. Bespoke boxes and envelopes tailored to our product dimensions.
  • Working towards full circularity with our own apparel recycling scheme. Stay tuned.