For the second year running, Reflo has been asked to create an officially licensed collection for The Open Championship. We don't take that lightly.
Last year, for the 153rd Open at Royal Portrush, we made the Giants Capsule; a collection inspired by the legend of Finn McCool, the mythical giant said to have shaped the dramatic coastline of Northern Ireland.
It sold out.
So, when The R&A came back to us for 2026, we knew the brief had to be just as considered, just as rooted in place, and just as worthy of the championship it represents.
This year the stage is Royal Birkdale and this year, we didn't need a myth.
The history of The Open Championship at Royal Birkdale
Royal Birkdale Golf Club sits on the Sefton Coast in Southport, Merseyside; one of the finest stretches of natural links land in Britain and within one of England's most remarkable coastal dune systems. The Sefton Coast is a designated Site of Special Scientific Interest, a landscape of rare wildflowers, protected wildlife and shifting sand that predates the golf course and will long outlast it.
The Open first came to Birkdale in 1954, and the course has since hosted the championship ten times. Its list of champions reads as a catalogue of the modern game's greatest players: Peter Thomson, Lee Trevino, Johnny Miller, Tom Watson, Ian Baker-Finch, Mark O'Meara, Padraig Harrington, and most recently Jordan Spieth, who claimed the Claret Jug in dramatic fashion in 2017 after one of the most watched final rounds in recent memory.
What those champions share is not just talent, it is an ability to read and adapt to a course that refuses to be predictable. The dunes create blind angles and unpredictable bounces. The rough, some of the most punishing in golf, demands precision from the tee. And the wind off the Irish Sea can render a player's carefully planned strategy obsolete inside a single hole.
In July 2026, the 154th Open Championship returns to Royal Birkdale for the first time since that Spieth victory. The world's best players will return to the Sefton Coast to be tested, once again, by the land itself.
The Living Links Collection: What it is, where it comes from
For the Giants Capsule, Finn McCool was our hero; a legendary figure whose story gave the collection its identity and its soul. At Royal Portrush, that felt exactly right, but Royal Birkdale is a different kind of place, it doesn't need a legend layered on top of it. The story is already there, in the land itself.
The dunes have been shifting since long before anyone kept score here. The Stonechat bird watches from the gorse, unbothered by galleries of thousands and the Natterjack toad calls from the dune slacks on summer evenings. The Early-Marsh Orchid and the Grass of Parnassus grow in the exposed Sefton Coast landscape that frames the course. This is a living, breathing ecosystem and this collection is its portrait.
Twelve limited edition pieces, each one drawing its graphic identity directly from the contours of the dunes, the landscape of the course and the wildlife that calls the Sefton Coast home. The Stonechat emblem runs through the collection as its signature with the wave pattern echoing the rolling terrain of the fairways and even the hoodie print is inspired by the Royal Birkdale clubhouse carpet.
It is, honestly, an incredible honour to be asked to create another collection for one of the greatest sporting events in the world. And this one, rooted in a living landscape rather than a legend, might just be the best thing we've ever made.
Performance led. Built to last. Made from recycled materials.
The Sefton Coast is itself one of England's most protected natural environments, so building a collection rooted in that landscape and made from recycled materials is not an afterthought. It is the only approach that makes sense.
Every piece in The Living Links collection is crafted using recycled materials, built with the technical performance that links golf demands and has the durability to last long after The Open has moved on.
Limited Edition: What that actually means
When the collection sells out, its gone. And based on the sell-through of last year’s Open Championship collection, it won’t last long. Each piece carries its own individual number, when that number is gone, so is the piece.
This is not a marketing phrase; it is the design principle the collection was built on. Twelve pieces, each one rooted in a specific place and a specific moment in time: The 154th Open at Royal Birkdale, July 2026. A course that is never the same twice and a collection that will never be made again.
Shop the collection online now. When it is gone, it is gone for good.
Come find us at Royal Birkdale during The Open, 16–19 July 2026
