Rory MacFadyen, Co-Founder & CMO of Reflo
“Since day one, Reflo’s mission has been to change the sportswear industry, for good. With 92 million tonnes of fabric waste ending up in landfill each year, we knew we had to find a better way. That’s why we developed Reloop, a fully circular, fibre-to-fibre recycling system that ensures football shirts don’t become waste at the end of their life but are remanufactured into new products. Partnering with Forest Green Rovers, a club that truly embodies sustainability in sport, is a landmark moment for us. Together, we are making history with the world’s first fibre-to-fibre mechanically recyclable football shirt. These kits aren’t just made from recycled materials, they’re designed to be recycled again, setting a new standard for responsible performancewear. Sustainability and high performance can go hand in hand, and this partnership proves it"