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CHANGING THE GAME

As the Hatters move into a new era, Reflo is proud to stand alongside them, bringing sustainability to the heart of the game. United by ambition and a commitment to progress, we’re redefining what football apparel can be—performance-driven, stylish, and built for a better planet.

Crafted from recycled materials, the 2025/6 Luton Town collection features key pieces powered by our revolutionary Reloop technology. Key items will be fully recyclable, this kit isn’t just made for matchday—it’s designed to leave a lasting impact, on and off the pitch.

ABOUT THE TEAM

Luton Town’s story is one of grit, passion, and unforgettable moments. From lifting the League Cup in 1988 to their incredible rise to the Premier League, the Hatters have always defied the odds. Kenilworth Road has been home to decades of history, but the club is now looking ahead to an exciting new chapter.

With a state-of-the-art stadium on the horizon and a commitment to innovation on and off the pitch, Luton Town’s future has never looked brighter. This is a club built on tradition but driven by progress—ready to make history once again.

SUSTAINABILITY GOALS

Rory MacFadyen, Co-Founder of Reflo

"Luton Town is a club with an incredible story—rich in history, yet always looking ahead. At Reflo, we share that same forward-thinking mindset, and we're proud to partner with a club that’s embracing sustainability at such a pivotal moment. With their new stadium on the horizon and our innovative Reloop technology at the core of their kits, this partnership is about more than just football—it’s about making a lasting impact on the game and the planet."

Gary Sweet, Luton Town F.C. CEO

"Luton Town is built on passion, resilience, and an incredible fanbase that deserves a kit as bold as the club itself. With Reflo, we’re bringing supporters a design they’ll be proud to wear—one that embodies performance, innovation, and sustainability. As we look ahead to an exciting future, both on the pitch and in our new stadium, we’re committed to making Luton Town a club that entertains, competes at the highest level, and leads the way in protecting our planet."

Teamwear That Goes Full Circle

Reflo is proud to provide the first of their kind high-performance team kits crafted from recycled materials and shirts engineered to be mechanically recycled at the end of the season.

Reflo's innovative technology is a pioneering recyclable teamwear solution that transforms waste plastic into high-performance mono-fibre garments, specifically designed to be recycled at the end of use.

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