As we strive to be the most sustainable sports performancewear brand in the world, we're driven to find solutions.

It’s estimated that each year, approximately 92 million tonnes of textiles are discarded globally, with millions of sportswear items, such as outdated kits and unsold stock, contributing to this massive waste stream. In the UK alone, around 300,000 tonnes of textiles are sent to landfill or incinerated annually, with a significant portion coming from the sportswear sector​.

These garments, often made from polyester, take hundreds of years to decompose, releasing microplastics into the environment.

Reloop is now able to close the loop creating a circular apparel solution that is made from 100% recycled materials, designed specifically to be fully recyclable at the end of use.

The Reloop recycling process starts by taking the Reloop garments that are made of mono-fibre, with 100% of the product made from one form of recycled material, which enables the product to be fully broken down to a single component that can then be the basis for our recycled product. 

These garments are shredded into uniform sizes, then melted and de-glassed to remove impurities like air and moisture. The purified material undergoes fine filtration before being cooled and cut into pellets. These high-quality recycled polyester pellets are the foundation for creating new items like clothing, bags, and shoes, giving old garments a sustainable second life while reducing waste.

This innovative approach significantly reduces waste and contributes to a more circular, and more sustainable system.

Sustainability is crucial not just for individuals, but for entire industries. As the Official Teamwear Supplier of Jaguar TCS Racing, Nissan Formula E Team, Forest Green Rovers, and many more soon to join, Reflo offers globally recognised sports brands the ability to use Reloop products as their first end-to-end solution for teamwear.

This enables apparel to be recycled and prevent it from becoming landfill waste, ensuring that out of date kit gets a second life—whether on the pitch, in the paddock, or as fanwear. Now fans can support their teams and the planet simultaneously, embracing a new circular approach to sportswear.

And we continue to innovate, whether thats using ground coffee beans for antibacterial properties, or water soluble logo printing, we'll continue to create more renewable products and find more solutions to ensure that even more of the apparel we produce can re-enter our circular system and avoid the landfill legacy that inevitably, so many teams currently face.