Forest Green Rovers Partners with Reflo:
In a groundbreaking step towards sustainability in sports, Forest Green Rovers, we’re excited to announce that we’ll be partnering with the world’s greenest football club, in a continued commitment to revolutionizing the sportswear industry. This collaboration positions Reflo as the Official Travel Wear Supplier for the club as they gear up for the 2024 season and beyond.
The partnership represents a natural alignment of values. Forest Green Rovers has long been recognized for their unwavering commitment to environmental sustainability. From their vegan ethos to their energy-efficient stadium, the club has set a global standard for how sports organizations can operate with the planet in mind. Partnering with Reflo is the latest chapter in their ongoing journey to push the boundaries of what it means to be a truly sustainable football club.
With sustainability woven into the very fabric of Reflo's DNA, we’re proud to share this vision. We’re on a mission to become the most sustainable sportswear brand in the world and with a focus on circularity and responsible production practices, we’re not just creating sportswear; we’re reshaping the industry. This partnership with Forest Green Rovers is a testament to our shared values and is an exciting first step in leading the way in sustainable performancewear.
More Than Just a Supplier
This partnership is about more than just supplying travel wear; it’s about setting new standards and hoping to create a ripple effect of positive change. As Forest Green Rovers continues to lead by example in the world of sustainability in sports, Reflo will provide the team with innovative, eco-friendly travel wear that aligns with the club’s green ethos.
Rory MacFadyen, Co-Founder of Reflo, expressed his enthusiasm for the partnership, stating,
"Brand values don’t often align as perfectly as Reflo and Forest Green Rovers. As a British company committed to becoming the most sustainable sportswear brand in the world, we have naturally admired the work of Forest Green Rovers for many years. Taking this admiration and building it into a partnership is the natural next step."
Football is full of stats, and we’re proud to have some numbers of our own. We’ve recycled over 1 million plastic bottles so far, offset 400 tonnes of carbon, planted over 100,000 trees, and continue to champion community and environmental initiatives alongside these key partnerships.. The announcement that we will be working with Forest Green Rovers marks another milestone in our journey towards making a tangible impact on the environment and the sports community, and changing the sportswear game, for good.
A Shared Vision for the Future
Dale Vince, Chairman of Forest Green Rovers, sees this partnership as a critical move in the club’s ongoing sustainability efforts:
"Our pursuit of sustainability continues; we’re not resting on any eco laurels at FGR—rather, we're constantly looking for ways to improve. Teaming up with Reflo is going to help us do that and help them reach a new audience with their great approach to football kit—it’s eco symbiosis."
As Forest Green Rovers continues to lead the way in creating a truly sustainable football club, this partnership with Reflo brings them one step closer to that goal. Together, they are set to inspire a new, larger, and more passionate audience about the possibilities of sustainable sportswear and the broader movement towards environmental consciousness in sport.
Leading the Charge in Sustainable Sportswear
This ambitious partnership is another significant step for Reflo in the world of professional football. Adding Forest Green Rovers to a growing portfolio of partnerships across various sports, including football, golf, padel, and running, and with England men’s football captain Harry Kane as a lead investor and ambassador.
We achieved a huge amount in a relatively short space of time, but this is only the start. For more information on how Reflo and Forest Green Rovers are driving change in sports sustainability, visit Reflo.com.
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