PUTTING SUSTAINABILITY IN POLE POSITION: REFLO BECOMES THE OFFICIAL TEAMWEAR AND APPAREL PARTNER OF NISSAN FORMULA E TEAM

We’re thrilled to announce our latest partnership with Nissan Formula E Team, who will be competing at the front of the grid during the 2024/25 ABB FIA Formula E World Championship. Reflo will be the official teamwear and apparel partner, bringing the most sustainable sportswear to one of the pioneers of electric mobility. By providing a large proportion of the kit that is 100% recycled and 100% recyclable, Reflo are closing the loop to create a circular apparel solution. Stay tuned for more information on this. 

A FUTURE FACING PARTNERSHIP

The two year deal starting from the first race of Season 11 in December 2024, will see drivers, Oliver Rowland and Norman Nato, as well as team members wearing co-branded Reflo training and performance wear apparel across all Nissan Formula E Team duties including training, travel, official appearances, practice and race days.
Bringing the experience to the fans, the same range worn by drivers will also be available to purchase through a partner page at www.reflo.com around the season launch. 

WINNERS ON AND OFF THE TRACK

Reflo is committed to sustainability in every aspect of our business. We focus on using recycled and circular materials, eco-friendly packaging, and responsible delivery methods. So far, we’ve recycled over 1 million plastic bottles, offset more than 400 tonnes of carbon emissions, planted over 100,000 trees, and supported various environmental and community projects. 

Our collaboration with Nissan Formula E Team will further enhance these initiatives, helping us create even greater positive change for the planet and society. Nissan Formula E Team wants to be part of that change, and the prospect of having the option to send kit back to Reflo for recycling instead of being destroyed or sent to landfill aligns with both brands’ sustainable values.

RACING TOWARDS A GREENER FUTURE 

Rory MacFadyen, Co-Founder of Reflo, said:

“This is such an exciting partnership for us. Not only are we extending our presence in the all-electric carbon net zero sport of Formula E, but doing so with a team that maintains exceptional principles and pedigree in the sport. As a company committed to becoming the most sustainable sportswear brand in the world, we benchmark success through partnerships that adopt our sustainable teamwear and weave its values into everyday life. Through this partnership we will merge top-tier performance with unwavering sustainability practices, such as our pioneering RELOOP solution and community focussed activities. Together, we hope to inspire other teams and sports to follow suit, future proofing the competitive world of racing and beyond”

Tommaso Volpe, managing director and team principal, Nissan Formula E Team said:

“I’m delighted to welcome Reflo for the next two seasons of Formula E. The company matches our vision for sustainability and performance, making it the perfect apparel partner for us. Like Nissan Formula E Team, Reflo is committed to building a greener future through innovation, and we look forward to exploring new technologies in apparel development to provide our team with the best possible sustainable kit and create a more unique and exciting range of products for our fans all around the world.”

CIRCULAR APPAREL SOLUTIONS FOR SUSTAINABLE PARTNERSHIPS

This collaboration marks Reflo's second partnership in the world of motorsports, adding to our growing portfolio of partnerships across various sports, including golf, padel, training, and running. We're not just leaders in sustainable sportswear; we're pioneers driving the industry towards a more sustainable future with innovations such as our Reloop range. 

Reloop is our circular apparel solution, a range of garments designed to be recycled at the end of use. We do this by ensuring Reloop garments are of mono-fibre, with 100% of the product made from one form of recycled material.

As we strive to be the most sustainable sports performancewear brand in the world, this is our solution to a problem we see far too often in the apparel industry - garments ending up in landfill and not being recycled. Shop the Reloop range here.  

For exclusive content, pre season previews, apparel launches, exclusive competitions and more, visit our partnerships page.